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Vol 11 Issue 65 January february 2016 www.eyezonemag.com First Arab Optical Magazine The Fitting Cross An Anatomy Lesson Electronic Glasses to Treat Lazy Eye in Children

Tailormade for each and every customer RODENSTOCK IMPRESSION 2 LENSES Individuality without compromise. Security of having the best Rodenstock product for the highest demands Pinsharp vision at al

Greater patient choice, greater opportunities for you CLASSIC PACK 30 lenses 6 lenses CONVENIENCE PACK 90 lenses 12 lenses CONVENIENCEMAXI PACK 180 lenses 24 lenses NEW ACUVUE Brand contact len

EXPERT GLIDER Contact lens lubricity comparable to the cornea,1 to help prevent that tired eye feeling2 Ultrasmooth surface Low coefficient of friction Representation of random interior lens sectio

ITS ALL ABOUT THE EXPERIENCE Desios sensuality is again expressed in a brilliant new line of Two Shades of Grey, with a feeling of passion and desire infused behind grey eyes. Model is wearing LIGHTE

Model is wearing LIGHTER

PREMIUM PARTNER 2015 Pan Gulf Optics Akira Nakashima Jrgen Bischoff A PARTNERSHIP FOR EXCELLENCE An international cooperation for an advancement in technology and innovation this is you could desc

Salmiya Kuwait, Salem Mubarak street Tel. 965 25721800, Fax 965 25721700, email infopicq8.com Twitter account Loreallenses, Facebook Account Loreal color contact lenses Instagram Account Loreallenses,

Vol 11 Iss ww w.eye ue 65 zone Januar mag y febr .com uary 2016 Firs t Arab O p tical M ag azine enc e Be h han cem ind ent Gla s zy E ses ye Message from the Publisher

Vol 11 Issue 65 January february 2016 www.eyezonemag.com First Arab Optical Magazine EyeZone Vol 11 Issue 65 January February 2016 The Science Behind Color Enhancement Electronic Gla

CONTENTS 39 22 20 71 Interview 35 Vision House Optical An Epitome of Value and Style News 39 ZEISS Vision Center The Ultimate Platform to Showcase Expertise and Professionalism 41 Silmo Istan

Fitting Cross . . Fitting Cross . .PD Monocular Fitting DBL Cross . Fitting Cross

6 2

28 6 44 34 34 6 22 22 6 28 34 PRP

MY STYLE. MY STATEMENT.

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Available in prescription. STYLE SHOWN FRIGATE Colour. Clarity. Detail. PolarizedPlus2 Sunglasses Recommended as an e ective UV filter for the eyes and surrounding skin.

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www.opti.deen 2016 opti 2016 15. 17.1.2016

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LCD 35 100 31.4 . LCD LCD . . 30 .

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you never know what you never know what youll run into. youll run into. THE NEW CHAMPION THE NEW CHAMPION

BIOTRUE ONEDAY LENSES BOOST PATIENT SATISFACTION 91 86 91 of daily disposable patients are happy with Biotrue ONEday lenses1 86 of daily disposable wearers agree that Biotrue ONEday lenses provide

Biotrue ONEday Biotrue ONEday The Most Popular Contact Lens The Most Popular Contact Lens

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1DAY ACUVUE DEFINE is based on the 1DAY ACUVUE MOIST lens with LACREON Technology, and despite having pigments enclosed in the etafilcon A material, the eye enhancement lens has the same key character

Combining eye enhancement and comfortable vision in a daily disposable contact lens Made possible through years of research, and based on the widely prescribed daily disposable contact lens 1DAY ACUVU

REDEFINE REDEFINE EXPECTATIONS EXPECTATIONS Differentiate your practice with an innovative, Differentiate your practice with an innovative, Differentiate your practice with an innovative, innovative,

Available in prescription. STYLE SHOWN FRIGATE Colour. Clarity. Detail. PolarizedPlus2 Sunglasses Recommended as an e ective UV filter for the eyes and surrounding skin.

Interview Vision House Optical An Epitome of Value and Style We wanted to deliver a product with variety that speaks for youth and that is easy to wear but yet fashionable. We also want the older gen

DRIVESAFE LENSES MADE BY ZEISS EN200500089I XXXXXX

Extralong feeder tab makes WHY USE ANYTHING ELSE Snapit Wheel assortment comes with 250 Snapit screws 10 sizes, 25 screws each PUT IT IN... handling screws a cinch Feeder length snaps off cleanly

News ZEISS Vision Center The Ultimate Platform to Showcase Expertise and Professionalism The Zeiss Vision Care Center aims to offer the best patient experience and provide the ideal solu Mr. Michael

News Silmo Istanbul 2015, a Promising Edition The Silmo Istanbul exhibition hall that hosted nearly 106 exhibitors The latest edition of the SILMO ISTANBUL exhibition was held on December 10 to 13,

News Lightguide Optics Could Soon Make Smartglasses Less Socially Awkward he display is thin and highly transparent Dario Borghino Scientists at the VTT Technical Research Centre of Finland have de

News MIDO, the No. One International Eyewear Exhibition Goes Bigger P WEORTA ST GAOVES TE T CO RS O ITA LIA P EA ST G RO U ND F MORE LAB ACADEMY VIP CLUB PRESS LOUNGE LO OR PO NT ED DESIGN LAB DES

News Electronic Glasses to Treat Lazy Eye in Children Technology Active Shutter Glasses Lens Type LCD Battery Life Over Hundred Hours Battery Type Rechargable Lithium Ion polymer cell Frame Weight 35

THE COLOR OF YOUR DESIRE Desire, Passion, Sensuality www.desioeyes.it Distributors BAHRAIN Hassans Fzco EGYPT True Eyes for Trade IRAN Damoon Teb Pars Pvt.J.s.Co. KUWAIT Hassans Opticians SAUDI A

MODELS ARE WEARING FOREST GREEN CARAMEL BROWN

SEIKO AZ SEIKO AZ SEIKO AZ Feelgood lenses with ultimate comfort ofofof wearing Feelgood lenses with ultimate comfort wearing Feelgood lenses with ultimate comfort wearing The SEIKOSEIKO double aspher

News Implantable LCD Eye Lenses May Make Glasses Obsolete By Colin Jeffrey The potential for replacing aging or damaged eye lenses with artificial lenses that do more than just restore eyesight has l

very successful run at the show. We have been the headline sponsor for the VisionX show and strongly support the exhibition. Exhibitions such as this are important for the optical market to grow, he e

News Vision and Fashion Leaves a Remarkable Mark at VisionX Show countries with the best quality, best price and the best service, Mr. Almousa emphasized. He asserted that VF entered the industry wit

News JOPAL 2016 A Promising Event in Amman for ECPs The theme of the conference will be Eye Care Management for Better Ocular Health and Vision the conference, the 3rd Jordanian Optical exhibition wi

News Fight for Sight Launches BLINKWINKTHINK for Second Year at 100 Optical Following the success of last years BLINKWINKTHINK campaign, Fight for Sight, the charity partner for 100 Optical 2016, has

DESIGNED FOR DREAMY COMFORT Our pediatric frames comply with all the design guidelines of Italian Society of Pediatric Ophthalmology LIGHT RESISTANT SAFE COMFORTABLE ERGONOMIC BIOBASED

News Reliable Manufacturers Quality Products at WOF 2016 Exhibitors interacting with buyers during WOF 2015 While WOF 2015 successfully ended with an encouraging result, WOF 2016 is scheduled for

Richard Hoare, Maui Jim VP APAC Middle East Mir Mohamed Ali, Maui Jim Regional Sales Manager Dave Burch, Maui Jim Training Manager From LR during the event in Dubai Martine Larroque, Maui Jim Managi

Events Maui Jim Celebrates its Eight Years of Success in Middle East Thanks its partners for their valuable contribution, belief and commitment in making Maui Jim a leading premium sunglass brand in

David Lewis, Head of Digital Optics MENA, GfK L along with JeanAlbert Deba, Senior Account Manager Optics, GfK at their booth Imran Hakim, CEO of Hakim Group delivers a talk at the Future in Focus

Events Optical Industry Experts and Educators Drive VisionX Dubai towards Success Internationally acclaimed educators conducted training sessions at the Opticare Conference. Visitors, buyers and de

SEIKO SEIKO AZ COMPUTER Xtra c Our promise 24 months guarantee of quality Fascinatingly clear right up to the edges The SEIKO doubleaspheric minimises spherical and astigmatic aberrations right up

Events Lebanese Star Maya Diab Visits Optical Shops in Dubai Mall Maya Diab along with Mr. Ibrahim Wehbe and fashion bloggers On the occasion of launching the new Bella Glow lenses collection, Kefa

Examination Answer Sheet 1 hour of CE credit by the American Board of Opticianry Valid for credit through June 15, 2017 This exam can be taken online at www.2020mag.com. Upon passing the exam, you ca

MAKING FRAME SELECTION RELEVANT .2 02 0ma c g. o m C E E C m .2 02 0ma c g. .2 02 0ma c g. o o m C E ww w ww Making Frame Selection Relevant ww w 1. What percentage of your

Another colorful line ETNIA BARCE LONA has taken us by surprise. Their designers take a futuristic approach to their styles and shapes. They are colorful and comfortable and appeal to both men and wom

C m .2 02 0ma c g. .2 02 0ma c g. o found online or down the street. Our goal is almost complete. As we look to bring in a few more frame lines and expand some of our strong collections, we

PUMP THE BRAKES We couldnt just contact these frame compa nies and say that we wanted to be cooler. Let us sell your frames now. No. They have their brand, too. They dont want to be everywhere. They d

Continuing Education m .2 02 0mag .c .2 02 0mag .c o o m Making Frame Selection Relevant 1 CE CREDIT LEARNING OBJECTIVES Upon completion of this program, the participant should be able to

Center of Pupil and DRP DRP Ht. 28 mm Fitting Cross 6 mm below DRP FIGURE B B 44 mm Monocular PD 34 mm Figure B The horizontal red mark is at the height of the distance reference point, which

The Fitting Cross An Anatomy Lesson RxPertise FIGURE A Figure A When a patient looks directly at his own pupil in a vertical, flat mirror, his lineofsight will be exactly horizontal in this case, th

Studies Research The Fitting Cross An Anatomy Lesson By Palmer R. Cook, OD The Fitting Cross is an important landmark for fitting PAL lenses of all kinds. As such, it deserves a careful look and so

conversation by seeking their permission to have adequate knowledge about their needs. After having all the required information to pinpoint exactly what the customer really needs, you may now proceed

Studies Research Herrmann Whole Brain Model Part I I I Customer Preferences and Choices Mushtaq Ahmed Deputy General Manager Yateem Group Email on mushtaqyateemgroup.com Be careful of excessive oa

Studies Research Back to Basics Visual Acuity Prescribing Contact Lenses for Presbyopia Dr. Yazan Gammoh, PhD Email gammohyazanyahoo.com Head of Education, Eastern Mediterranean Region, World Counc

Before After Incoming UV Photoon Figure 4 The direct and damaging effect of UVB light rays on the bonds of the double helix of a DNA and DNA synthesis in lens epithelium. Image was taken from httpw

Cataract Clear Healthy Lens Figure 3 Cataract symptoms patients complain. The image is blurred. Colors are distorted. Glare is present lens. Added to that is the fact that exposure to UVA radiatio

Studies Research UVlight and Cataract Ms. Dana N. Koff, MSc, BSc Optometry Email optomkyahoo.com Former lecturer of Optometry at the Jordan University of Science Technology, Irbid Member of the Sci

Phakic IOL It is a type of implant known as phakic intraocular lens. Although it is often call the implantable contact lens, ICL officially stand for implantable collamer lens. These are intraocular l

Studies Research Management of Keratoconus Sanjay Kumar Mishra M. Optom, Sanjaykwthotmail.com In the previous issue on understanding keratoconus, we discussed about keratoconus, classification of ke

YOU SHOU LD BE SELLING A CCESSORIES TOP TEN SELLING TIPS 1 Sport accessories are vital for athletes and outdoorsmen. For ultimate protection during the action, stock cords, straps, rubber cases and s

Studies Research YOU SHOULD BE SELLING ACCESSORIES Always Accessorize A new purse needs a matching wallet. A new suit needs a coordinating tie. Eyewear is no exception when it comes to the importanc

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Salmiya Kuwait, Salem Mubarak street Tel. 965 25721800, Fax 965 25721700, email infopicq8.com Twitter account Loreallenses, Facebook Account Loreal color contact lenses Instagram Account Loreallenses,

THE COLOR OF YOUR DESIRE www.desioeyes.it infodesioeyes.it Distributors BAHRAIN Hassans Fzco EGYPT True Eyes for Trade IRAN Damoon Teb Pars Pvt.J.s.Co. KUWAIT Hassans Opticians SAUDI ARABIA Dehla

x Nfle TITA AN URB ility exib Fl ed efin red 89.00 UR 3 No. Item 8 RRP E 2 8210 Item 821 No. 029 RR P E U R 38 9.0 0 0 279.0 No. EUR Item RRP 95 8206 The Eyewear for Men TITANflex presents

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Celebrate Every Day in Style with the 9215 Ogi Eyewear, designer of handmade luxury frames in the North, has announced the arrival of the 9215. Suitable for workdays and the weekend alike, this sui ge

Akira Nakashima Jrgen Bischoff A PARTNERSHIP FOR EXCELLENCE An international cooperation for an advancement in Transfer of knowledge and technology 17 technology and innovation this is you could de

Advertisers The MarchApril 2016 edition is open. If you wish to make any amendments or contributions for this issue, please contact our advertising department at fatimaeyezonemag.com or call 965224545

PRODUCTS EGMA INSTITUTE TRAINING SERVICE SKILL DEVELOPMENT FINANCIAL MANAGEMENT OPERATIONS MANAGEMENT MARKETING PLANNING CREATIVITY STANDARDS FORECAST

DONT CHANGE YOUR OFFICE CHANGE YOUR LENSES Rodenstock Multigressiv Ergo 2 Office lenses Relaxed head and body posture through ergonomically positioned near vision zones Up to 25 better vision in th

NTEBIANCO DIER MO s ieu MAYNA Math le side shield N with removab or cond CO s. MO e ed lenses ADIER altitudNTEBIA ition and polariz u MAYtever the e ldlle haN shievas y. otochromic th prot ie n w wc

Model is wearing CREAMY BEIGE THE COLOR OF YOUR DESIRE www.desioeyes.it infodesioeyes.it Distributors BAHRAIN Hassans Fzco EGYPT True Eyes for Trade IRAN Damoon Teb Pars Pvt.J.s.Co. KUWAIT Hassan

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