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Issue 40 November December 2011 w w w. e y e z o n e m a g . c o m Special Coverage Optical Machineries The dreadful remakes, Avoiding this eyewear nightmare Masters at work Hamid Tav

Your world. See the brilliance. Welcome to colour.

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2011 40 10 18 VIP 49 30 34 36 50 . 10 Available in 58 Cover image from eyezonemagy

Contents Studies Research A serious business that keeps on growing EyeZone Issue 40 November December 2011 Interview 19 EGMA Growing in instruments 49 Special Coverage Testing the little ones

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Studies Research Avoiding this eyewear nightmare ... Continue TRIAL LENS DEMOS ARE IMPORTANT For PAL trialAdds, mark the 180 line with an indelible marker. Put the center of pupil location several m

of constant wear, and adaptation will be completely resolved within another seven to 10 days at most. The key points here are the correctness of the Rx and eyewear, and the question of constant wear.

Studies Research THE DREADFUL REMAKES Avoiding this eyewear nightmare By Dr. Palmer R. Cook, OD more of four basic expectations. Your patients expect to 1. See well. 2. Look good. 3. Be comfortabl

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News Debuts Black Coral sunglasses inspired by Hawaii state gem percent from above, below and behind the lens and to eliminate 100 percent of UV rays. The companys unique, bigradient mirror technolog

News 13th Hong Kong Eyewear Design Competition Two of OKIAs products selected as the winners original pieces that can be mixed together in several ways to create countless and ever changing looks. T

3D FreeForm is our standard All Rodenstock progressives now made with 3D FreeForm technology. Up to 40 improved visual performance See better. Look perfect.

CONTACT LENSES New Contact Lenses For Astigmats Contact Lens Monthly lenses orientated because of interaction with the lids rather than due to gravity the watermelon seed principle. Although it was


CONTACT LENSES New Contact Lenses For Astigmats Standard deviation of lens rotation for four visual tasks and two toric soft designs Contact Lens Monthly gaze. The task was repeated with compromise

CONTACT LENSES Contact Lens Monthly New Contact Lenses For Astigmats A turning point in toric soft lens design New assessment techniques have improved our understanding of toric soft lens orientation

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mid tries to capture and engage his market with correct information about the machines and products they offer by offering them a good price and free use in trial. His sales and engineering teams know

Masters at work Hamid Tavakoli Beyond passion for machineries lies a passion for the profession Known for being the man behind CBC Medical Equipment Trading based in Dubai, Mr. Hamid Tavakoli has bui

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Refraction System CRS 7000 Main Office U.A.E Tel 971 04 267 0807 Fax 971 04 267 0806 P.O.Box 47674, Dubai. Email Qatar Office Tel 974 4466 0081 Fax 971 4466 0082 P.O.Box 55242, Doha. Em

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man TR 12812BK woman TR 12806BK www. trus s ardi. com CHARMANT GULF FZCO, PO BOX 54778, Dubai Airport Free Zone DAFZA, Block 5E, Office 621 Tel No 9714 2991199 Fax No 9714 2991188

a cosmopolitan city where affluencegenerated brand consciousness is in no way exaggerated. It is hence fair to state that Shanghai is an up and coming regional fashion hub for renowned sunglass series

Events Attention for global eyewear crusaders of Innovation and brands brand names and on top of that fully enjoyed the honour of having the presence of the FUKUI Japan, SILMO France and HKOMA Hong K

impressive wingspan of two Concorde planes. Master of ceremonies, Philippe LAFONT, SILMO president, accompanied by Isabel BEUZEN, the exhibitions communications manager, welcomed Gabriele PEZZINI, a r

Events Silmo 2011 an upbeat edition As the expression goes, the business climate lived up to the summery temperatures and four days of bright sunshine. In an 80,000m2 exhibition area, the thousand br

Events The most important fair in the world dedicated to eyewear starts March 11 13 The 42nd edition of MIDO, the International Fair of Optics, Optometry, and Ophthalmology, the leading internationa

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its operations in 2004 and is aiming cost effective, fully automatic, and accurate equipment. Visslo edging instrument are fully computerised which has the most accurate results compare to other edger

Interview Special Coverage Optical Machineries EGMA Growing in instruments Over the years of being in the market, EGMA has proven its success in developing its units such as Eyewear, Ophthalmic Lens

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Looking for a better job in the Middle East Find Your Next Job Today Positions available for Administrator, General Staff, Sales Professional, Optometrist, Optician, Office Manager and more For jo

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PORSCHE DESIGN P 8801 PORSCHE DESIGN reading tools P8801 Reading Tools pure and striking. Ergonomically shaped sides made of technologically advanced plastic and stainless ste

Fashion Supplement

Tommy Hilfiger introduces sunglass model with iconic interchangeable magnets Tommy Hilfiger eyewear collection, manufactured and distributed by the Safilo Group, introduces an innovative and versatile

Model M1001 A Daimler Brand MercedesBenz Eyewear Now available at selected opticians.

TELL YOUR STORY The new OXYDO images convey a personal and authentic world Striking images define the new OxYDO eyewear communication campaign, certain not to pass unnoticed OxYDO, the eyewear collec

The new Championstar sunglasses present glitzy details and glam colors A glam and glitzy womens sunglass The latest CARRERA eyewear collection is dedicated to those who live life in the fast lane, wh

man TR 12812BK woman TR 12806BK www. trus s ardi. com CHARMANT GULF FZCO, PO BOX 54778, Dubai Airport Free Zone DAFZA, Block 5E, Office 621 Tel No 9714 2991199 Fax No 9714 2991188

Emilio Scolari 1922 launches Swarovski Crystal Beads and Pearls Emilio Scolari 1922 Glasant frames are handmade in Italy, they are innovative, unique, elegant and refined. Pure materials which do not

FS5224. A staple within the FENDI Eyewear Collection, FS5224 is the reinterpreted sunglass featuring the large double F at either end of the frame. The F is sculpted metal and in vivid contrast to the

Sun FS5196. FS5197. The Zucca pattern, created by the double F logo, is seen throughout the FENDI collection from ReadytoWear to handbags and accessories. Now transposed onto the temples of FS5196 and

F940 2011 Collection FENDI FallWinter The FallWinter 2011 Fendi Eyewear Collection features luxurious materials and intricate detailing synonymous with the house of Fendi. The legendary Zucca patter

Ophthalmic F935. F940. F942. F945. F946. The infamous Zucca, created by the interlocking FENDI double F, is replicated onto the optical temples of a variety of ophthalmics in the FallWinter 2011 FENDI

Products are completely HANDMADE IN ITALY. They have a real Lapis Lazuli thin stone inserted in the temple. They come with a serial number warranty card to guarantee the authenticity. Cosmopolitan Ey

About LACOSTE Symbol of relaxed elegance since 1933, the LACOSTE brand, built on its genuine sporting roots, offers a unique and original universe through a wide range of products for men, women and c

FallWinter 2011 Collection The fall 2011 LACOSTE Eyewear Collection embodies unconventional chic. The mens collection is inspired by vintage styles creating unique shapes that are amplified by layere

Behold...Giorgio Givanni Giorgio Givanni presents unique range of sunglasses, which are dapper and cool looking, sure to catch your attention. Going a step beyond being a fashion accessory, Giorgio Gi

The brand atmosphere The competition spirit of the brand is inspired by the High Standing Sports, sponsored for several years by PHILIPPE CHARRIOL and mainly Car racing, Polo and Golf. Associated prod

Advertisers The January February 2012 edition is still open. If you wish to make any amendments or contributions for this issue, please contact our advertising department at or fa

uvex crow pro www.rodenstock.comuvex Main Office U.A.E Tel 971 04 326 2000 Fax 971 04 326 2111 P.O.Box 47674, Dubai. Email Qatar Office Tel 974 4466 0081 Fax 971 4466 0082 P.O.Box 55242,

Give your patients the astigmatism lens that ensures stable vision and all day comfort FOR ASTIGMATS, EVEN A SIMPLE HEAD TILT CAN CAUSE LENS ROTATION AND BLURRED VISION. New ACUVUE OASYS Clear, stab