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Vol 10 Issue 56 July August 2014 www.eyezonemag.com the End game Closing the Sales Optometry Market and Practice Challenges

GIVE YOUR PATIENTS A WHOLE NEW WAY TO SEE THE WORLD. Introducing Biotrue ONEday lenses made from HyperGelTM, an innovative material designed to work like the eye. Meets the oxygen level the open eye n

Written by Sharbel Abi Ephrem, Optometrist Business Development Manager, Hoya MENA region Natalia Vlasak, Ophthalmologist Ultraviolet Radiations and the Eye Natural protection and UV penetration in

YES you control customer needs New in Hoyas Control range Following the successful introduction of Hoya BlueControl we are proud to present UV Control. This newest addition to Hoyas Control range gu

There are millions of shades of blue found in water. And if you look carefully, a few reds. Maui Jim PolarizedPlus2 sunglasses eliminate 99.9 of glare on water from every direction. Style shown Waterw

2014 Maui Jim, Inc.

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Vol 10 Issue 56 July August 2014 www.eyezonemag.com EyeZone Vol 10 Issue 56 July August 2014 The End Game Closing the Sales Optometry Market and Practice Challenges 83 Publisher Gener

CONTENTS 73 103 22 news Published by Bandoor National Company Fashion 89 91 93 95 97 Silmo 2014 committed to excellence and service The new first medical transparent contact lens from Bella

. world council optometry EMCO . . . . . . . . . . ....

. . Eyezone 1968 8 2003 . . Brien Holden .

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REFRACTION UNIT PRO 1000 RODENSTOCK Instruments. In touch with your needs.

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EDUCATION WEDENSDAY, SEPTEMBER 17SATURDAY, SEPTEMBER 20, 2014 2014 20 , 17 , EXHIBITION WEDENSDAY, SEPTEMBER 17SATURDAY, SEPTEMBER 20, 2014 2014 20 , 18 ,

2015 2500 . . 0114325797 0114325760 00966542126117 Dr. Ayman CEO 962795671908 Mr. Okan Director Mana

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NEW A full 180 range to reach more patients Extended Parameter Range Sphere powers from 6.00D to 9.00D 4 cylinder powers 0.75DC, 1.25DC, 1.75DC, 2.25DC 18 axes in 10 degree steps Accelerated Stab

Let your patients see every moment, every day Accelerated Stabilisation Design ASD harnessing blink power, reducing gravitys influence1,2 Thin zone below eyelid Accelerated slope Optic zone Points of

At Johnson Johnson Vision Care, we believe that support is more than just supplying great products. Thats why were launching Support 360, a major new programme to provide a range of services we hope

We want to be part of a success story Yours.

COVER STORY to have low friction which is, in reality, a much higher value when tested at eyelid pressures. NEW AREAS FOR FRICTION RESEARCH Recently, using a similar methodology to that of our previo

COVER STORY COVER STORY Friction a Factor in Contact Lens Comfort Heres a primer on what doctors should look for in studies that attempt to measure Heres a primer on what doctors should look for in s

Sunscreen On UVblocking contacts In Your patients Happy There is a growing awareness of the issues associated with UV such as the depletion of the ozone layer and therefore the need for UV protecti

Studies Research Optometry Market and Practice Challenges Dr. Nezar Damati ODMBA Certified International Professional TrainerCIPT, USA Email nedamatiyahoo.com The majority of Optometry practice own

CHLOE.COM 2014 CHLOE. ALL RIGHTS RESERVED.

SHARE THE SILMO EXPERIENCE september T H E I N T E R N AT I O N A L E X H I B I T I O N F O R O P T I C S A N D E Y E W E A R I N D U S T R Y PA R I S 2 0 1 4 www.BLEAM.IT get reader WWW.SILMOPARI

only an ocular problem though obviously there may be many coexisting systemic issues, such as a medications, hormone changes and inflammatory or autoimmune diseases. Table 1. Dry Eye and Allergy Diffe

Studies Research Ophthalmology for Optometry Clinical Series Part 1 Is it Allergy or Dry Eye Dr. Yazan Gammoh, PhD Email gammohyazanyahoo.com One of the most challenging issues optometrists deal wi

The following is a list of parameters that had been formerly treated as a special request, but now have their own individual entry field or dropdown choice OC Height referenced to the segment line, le

O I f Far point 4 10.00 Exotropia MIRAGE GOLD MIRROR COATING TRENDY, FASHIONABLE AND FUNCTIONAL BLUE SILVER GRADUAL Lens Nomogram I

lenses, an order may now include pupil heights, which are essential to the accurate processing of these advanced lenses. Now the question becomes Where should we enter the height for a SV lens If you

Studies Research Electronic ordering as the gateway to optimal eyewear Lenses Trek From its humble origins as a way to simply facilitate order entry, electronic lens ordering ELO has evolved to a

INTRODUCING A WHOLE NEW WAY TO SEE THE WORLD. Meets oxygen level the open eye needs Mimics the actions of the lipid layer of tear film with a surfactantenriched surface Matches corneas water content H

BIOTRUE ONEDAY LENSES BOOST PATIENT SATISFACTION 91 86 91 of daily disposable patients are happy with Biotrue ONEday lenses1 86 of daily disposable wearers agree that Biotrue ONEday lenses provide

SiHy lenses have been somewhat disappointing. The have failed to reduce the incidence of MK with extended wearcontinuous wear. Despite suggestions that SiHy lenses are relatively more comfortable, rat

level as natural eye Same moisturedesignedthe work like Outer surface to the eyes own healthy tears 1

Studies Research Soft lens Material Choices and Selection Gregory W. Denaeyer, oD, FAAo There has been no better time in history to be a contact lens practitioner. The lens designs and modalities th

Dr. Ayman CEO 962795671908 Mr. Okan Director Manager 905335773443 Mr. Tariq Marketing Manager 962797072724

27 03 0592014

According to Vision Eye Wear the brand embraces a mix of sophistication and elegance with an ethically appealing, aesthetically unique collection. The funky colour combinations and simplistic beauty o

Interview Changing the face of eyewear in the Middle East aware consumers in the Middle East. We dont just search for fashion brands. Names and big logos dont excite us. Our selection criteria is bas

2527 November 2014 DUBAI WORLD TRADE CENTRE THEONLY TRADEEVENTFORTHEOPTICAL INDUSTRY INMENA Brandnewfeaturesincludingfashionshows,NGOzoneandashowcase AwiderangingCMEaccreditedOpticareconferenceupd

SILMO IS ALL ABOUT YOU september T H E I N T E R N AT I O N A L E X H I B I T I O N F O R O P T I C S A N D E Y E W E A R I N D U S T RY PA R I S 2 0 1 4 W W W. S I L M O PA R I S . C O M S I L

FRANNIE HEINE NABIL KASSAB CRAGG MARTCH HAMSA SHUQWARA of product and keeping our culture based on honesty partnership always present in our daily tasks. What you dont find in any other company i

A WInnIng tEAM MAUI JIM Maui Jim, a company that started in 1980 selling sunglasses on the beach in Lahaina, Hawaii is today the fastest growing premium polarized sunglass maker in the world. Seeing

Events More than ten thousand people visited the optics show 13 growth in overseas visitors 12th WOF shows promise for the future Visitors checking out products at the 12th Wenzhou Intl Optics Fair

Events Kefan Optics flagship store reopens in grand style Kefan team at the opening of its flagship store in Avenues Phase 2 Kefan Optics, a pioneer in the premium and luxury eyewear market who has

79 EyeZone Vol 10 Issue 56 July August 2014

Always in Focus Clarity in a split second. Every time. Everywhere. Each person is unique, and so are their prescriptions. As many as 73 of European presbyopes have a different prescription for left a

Events hKtDC hong Kong Optical Fair 2014 promises to Set International trends Oliver Goldsmith Fysh UK CONVERSE Eyewear models showcase leading brands at the HKTDC Hong Kong Optical Fair 2013 Lead

The Grand Mosque at Abu Dhabi Media members attending a presentation by Maui Jim officials View of Dubai from Burj Khalifa The entrance of Dubai Optical Store in Dubai mall part of the world you n

Events Maui Jims Middle Eastern Journey representatives from the leading media publications of the optical sector were invited by the sunglasses makers to visit its Dubai operation The media represe

Effects of High Energy Visible Light Written by Sharbel Abi Ephrem, Optometrist Business Development Manager, Hoya MENA region Some figures on our daily digital Use Digital devices are used 4 hours

YES you control customer needs Create the necessary comfort in their digital world Every day, all day, your customers work, study and relax using digital devices. Although most people cant live with

EGMA Progressive Design PROGRESSIVE DESIGN FOR YOUR OWN POINT OF VIEW 5.00 4.00 3.00 2.00 1.00 0.00 1.00 2.00 3.00 4.00 P P P P P P Individually tailored progressive lens Personal visual

News Silmo 2014 committed to excellence and service Professor Jean Claude Hache, Chair of the Silmo Academy symposium Sarita Soni, Sarita Soni, Associate Vice President for Research at Indiana Univ

Esclera sclera lens is particularly designed for special cases patients with irregular corneas as it performs exceptionally well on their eyes. Patients who wear Esclera will have unsurpassed comfort

News the new first medical transparent contact lens from Bella now launched Mr. Ibrahim Wehbe, General Manager, Optical Supplies Ms. Hessa ALoughani, Celebrity Brand ambassador of Bella One day cle

News Ineye sensor to keep a watch on changes in intraocular pressure procedure carried out on millions of people annually, so implanting the sensor at the same time would save patients from a second

News Alpha Optical launches the first low Vision Centre in Jordan Guests at the opening ceremony of Alpha Low Vision Center. Mr. Mahmoud AlKhateeb, Technical Training Manager, Alpha Optical Alpha

Abdullah Yateem, Operations manager were also present at the event. colours to provide a wide variety to customers. ThE FuTurE BECKonS The leaders of these successful companies always have About Po

News Special neymar Jr. model unveiled in style A grand event in Dubai saw the launch of the model by PoliCE, a brand by De rigo and distributed by Derivision FZCo in the region Poster of Neymar Jr.

News DVF UnVEIlS lIMItED EDItIOn gOOglE glASS COllECtIOn Diane von Furstenberg and Google join forces to launch the DVF Made for Glass collection, a collaboration that melds the boldness and creativ

News hitech glasses aim to assist the blind with directions and obstacle detection By Dario Borghino Researchers from the Center for Research and Advanced Studies CINVESTAV in Mexico have developed

ld worur Thes yo n eed si on vi The world needs your vision

General Issues the End game Closing the Sales Mushtaq Ahmed Deputy General Manager, Yateem Group email on mushtaqyateemgroup.com A customer is the most important visitor on our premises. He is not d

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Dispensing in high hypermetropia ejafarzadehpurtums.ac.ir .1 offaxis .2 .3 .4 .5 . . .

. carrier . .blended aspheric lenticular Rodenstock perfastar Essilor omega Zeiss clarlet aphal blended lenticular . . . .

. . . . 1 Plastics material CR39 Sola spectralite PPG HIP Polycarbonate polyurethanes Hoya Teslalid n 1.498 1.537 1.560 1.586 1.600 1.710 de

STYLE MAXCo. 217S M A X A N D C O.C O M

I wonder who you are SUNGLASSES gotti.chKOSIMA PHOTOGRAPHER Christian Grund

Eyewear from gtti SWITZERLAND in light of Christian Grunds art photography It happens while waiting at the checkout, when passing in the street, when looking in the rearview mirror. Faces that stand o

FENDI SPRINGSUMMER 2014 SUNGLASSES COLLECTION Fendi presents its SpringSummer 2014 eyewear collection, produced and distributed by Safilo Group, showcasing exclusive sunglasses and optical frames ded

FENDI SPRINGSUMMER 2014 FASHION SHOW SUNGLASSES For the SpringSummer 2014, Fendi presents Iridia, a new collection of sunglasses with a strong and sophisticated personality, dedicated to a sensual an

Chlo introduces new sunwear style Carlina Carlina is an artistic expression of the Chlo mood for summer light, feminine and fluid, with a nod to vintage styling. The oversized metal frame, dramatical

Collection Spring 2014 Eyewear The Calvin Klein Collection Spring 2014 Eyewear collection blends minimalism with complexity through the use of architectural detailing, sophisticated colorations and di

collection 2014 Exhilarating Unconventional As HUMPHREYS eyewear heads into 2014, the positively different theme continues. Exhilarating, unconventional and bursting with energy, the cool winners who

www.innoteceyewear.com 1.888.560.1060 by Ogi Eyewear Edward wears the 4810 in Blue DemiPersian Midnight

Identify Your Masculinity with Innovative Delicacy Innotec Eyewear introduces its innovative take on metal frames with its newest addition, the 4702. Projecting an overall confidence through TR90 and

SEAPORT 0033 04 72 52 01 70 exportseaportodlm.com

Lacoste Eyewear cheer on a Brazilian sportfilled year With sports fans the world over getting onto the starting blocks to support their favorite teams in international competition hosted in Brazil, La

two celebrated designers together create loree rodkin Eye Couture by Sama Jewelry designer Loree Rodkin, a self avowed eyewear addict and her longtime friend and Sama Eyewear founder Sheila Vance join

linda Farrow Spring Summer 2014 Drawing inspiration from plays on proportion, cosmetic pastels and the eternallystylish and sunglassed Seventies, Linda Farrows springsummer 2014 collection is a diver

Hassans FZCO to distribute Dita Eyewear in the Middle East Dita Eyewear Europe has announced that Hassans Free Zone Company Dubai will be the new distributor for the Middle East Region for Dita Eyewea

Rainbow Falls when the material is thin or flexed. This material also has the ability to be clear and transparent and to be colored in transparent or opaque applications, allowing for a wide range of

If a rich, purplyred, reminiscent of bougainvillea flowers, is your colorofchoice this season, discover Maui Jims Anini Beach in Amethyst with Maui RoseTM lenses Style 269, 199 US MSRP. This is a soph

Valentino introduces a mimetic concept CAMUBUTTERFLY The iconic camouflage theme of the maison evolves into a sophisticated pattern where butterflies symbol of the spirit of change and the idea of th

ic berlin summer collection 2014 ic berlin welcomes the sun with its favorite sunglasses, remixed for summer 2014. Shine bright with megashine mirrored lenses in gold, silver and crimson, electrified

The significantly better performances of the Transitions Signature VII lenses have been applauded by consumers in wearer tests and reveal the strong potential for success. 82 of ordinary clear lens w

A leap forward The global leader of photochromic technology is launching the new Transitions Signature Vii lenses, a leap forward in terms of performance, convincing even more clear lens wearers Brand

1415 44 Marchon Gulf FZCO, P.O. Box 54683, Dubai Airport Free Zone Tel 97142602445, Fax 97142602464, Email infomarchongulf.com websitewww.marchon.com. 1011 58 98 112 Maui jim middle east FZE Dubai

Advertisers The September October 2014 edition is open. If you wish to make any amendments or contributions for this issue, please contact our advertising department at eyezonemagyahoo.com or call 96

ld e worur Th s yo n eed i si on v The world needs your vision

Our new website, now on hand 247 to support your success. The support and information you need, when you want it. Useful, fast and simple to use. Our newly enhanced professional website, jnjvisioncar

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