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Vol 10 Issue 54 MarchApril 2014 www.eyezonemag.com A WINNING TEAM Johnson Johnson Vision Care Business Ethics in Optometric Practice

GIVE YOUR PATIENTS A WHOLE NEW WAY TO SEE THE WORLD. Introducing Biotrue ONEday lenses made from HyperGelTM, an innovative material designed to work like the eye. Meets the oxygen level the open eye n

Now open 7 days a week ORDERING PRODUCTION DELIVERY 900 AM to 900 PM w w w.E G M AC O .com www.facebook.comEGMAOS

Sunlight is a natural resource we run out of once a day. Make good use of it. Maui Jim polarized sunglasses contain three rare earth elements that help you see truer color. Style shown Maile

2014 Maui Jim, Inc.

JANINA JOFFE

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Vol 10 Issue 54 MarchApril 2014 www.eyezonemag.com EyeZone Vol 10 Issue 54 March April 2014 A WINNING TEAM Johnson Johnson Vision Care 83 103 Business Ethics in Optometric Pr

CONTENTS 42 73 EYE ZONE Sponsors News Fashion 42 Google announces glucose Cover image from monitoring contact lens prototype 103 Camulook collection from Valentino 71 iOptik augmented rea

2009 . . 2012 . . .FDA . Gizmag

CES iOptik . . . FDA . CNet 2015 2014 .

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Give your patients the no lens feeling Ultrasmooth surface Low coefficient of friction HYDRACLEAR PLUS builtin wetting agent Wetting agent UV blockers Water Representation of randomised interior le

Exceptional end of day comfort Supports stable tear film to help eyes stay moist all day1 Tear film Wetting agent UV blockers Water Fresh, new lenses every day 1DAY ACUVUE MOIST Brand Contact Lenses

Shown to be comparable to wearing no lens at all HYDRACLEAR 1 builtin wetting agent for comfort comparable to no lens wear1,2 Wetting agent UV blockers Water Representation of randomised interior le

Innovative technologies for exceptional comfort, vision and health Builtin wetting agent for lasting comfort1,2 Wetting agent UV blockers Water Representation of randomised interior lens section Hi

Emotional versus functional To dig deeper into the drivers and barriers to spectacles and contact lens use in a younger age group, 12 focus groups were conducted across Europe among adults aged 1824

New Location, New Courses and a whole New Experience for 2014 THE VISION CARE INSTITUTE has moved to new and better facilities We are celebrating this occasion with a number of exciting new courses to

Dual wearers change their spectacles at a similar frequency 2 months, spend the same amount of money when they buy spectacles and are more likely than spectaclesonly wearers to buy other products such

Contact lenses and spectacles a winning combination Think of your patients as either contact lens wearers or spectacle wearers Then think again, says Aftab Aslam and youll reap the benefits. Almost a

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Find it all at a glance www.opti.de Save the Date for 2015 Are you already looking forward to maximised opportunities Soon all eyes will once again be on innovative optics and fascinating design. We

ELEVENDER ADVANTAGES AT A GLANCE ELEVENDER Everything turns around your product concepts presents the next generation of an interactive display which provides an optimum presentation of merchandise

eets Design Performance m Counselling Planning Realisation We are pleased to offer you our planning service and to realize together with you a unique personal shop concept Convince yourself by our s

News Google announces glucosemonitoring contact lens prototype By Nick Lavars While we have seen the technology behind glucosemonitoring contact lenses develop over the least few years, getting them

clariti contact lenses... meeting the needs of more wearers clariti reusable silicone hydrogel lenses are available in sphere, toric and multifocal designs enabling you to fit a wide range of wearers.

A Breath of Fresh Air The clariti family of silicone hydrogel lenses Todays busy contact lens wearers are looking for the freedom to wear their lenses comfortably all day. With longer working days in

Variation in biometric parameter mm 0.02 0.015 0.01 0.005 0 0.005 0.01 0.015 0.02 0.025 0.03 Anterior chamber depth Axial lenght Central corneal thickness 0940 1300 Day 1 1730 2230 Sleep 0600 D

Studies Research Diurnal fluctuations in ocular components Dr. Yazan Gammoh, PhD. Email gammohyazanyahoo.com Several studies have shown that there is an increase in the prevalence of myopia in seve

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EDUCATION WEDNESDAY, MARCH 26 SUNDAY, MARCH 30, 2014 EXHIBITION FRIDAY, MARCH 28 SUNDAY, MARCH 30, 2014 Javits Center New York, NY

General Issues OBJECTIONS SUSTAINED Types of Buyers and Their Objections Mushtaq Ahmed Deputy General Manager, Yateem Group and can be contacted through email on mushtaqyateemgroup.com Two shoe sales

A revolutionary lens material inspired by the eye itself HRVendorFile362x235.pdf 1 030512 1156

A NOVEL OPTICAL BENCH TECHNIQUE FOR EVALUATION OF CONTACT LENS IMAGE STABILITY AND PREDICTED LogMAR IMAGE RESOLUTION AS LENSES DEHYDRATE PURPOSE Using a novel optical bench technique to analyse image

UNDERSTANDING LENS SHAPE DYNAMICS DURING OFFEYE DEHYDRATION OF CONTACT LENS MATERIALS WITH VARYING WATER CONTENT PURPOSE Understanding lens shape dynamics during offeye dehydration for a novel lens m

COMPARING ONEYE DEHYDRATION AND CORNEAL STAINING OF THREE DAILY DISPOSABLE CONTACT LENSES IN A LOWHUMIDITY ENVIRONMENT PURPOSE The objective was to evaluate water loss and corneal response of a novel

DIFFERENTIAL CONTACT ANGLE AND PROTEINLIPID DEPOSITION PROFILES ON A NOVEL DAILY DISPOSABLE CONTACT LENS MATERIAL PURPOSE Sessile drop contact angle and chromatographic techniques were used to assess

lens wearers has remained relatively flat and drop out continues unabated. Interestingly, despite the fact that silicone hydrogel lenses had virtually no impact on overall contact lens market expansio

JOES VIEW Moving Beyond Current Contact Lens Materials Contact lenses dry out over the course of the day contributing not only to discomfort, but also blurry vision. What is noteworthy is that two thi

BOOK 5 INNOVATIONS Drawing Inspiration from the Eye

Y lenswearing patients our might not be as satisfied as you think. Patient drop out rates have not changed much over time3 2 out of 3 patients experience symptoms of blurry or fluctuating vision, or

patient for every examination and treatment. Informed consent serves the vital purpose of strengthening patients participation in and control over their health care. The spectrum of informed consent r

Studies Research Business Ethics in Optometric Practice Business ethics are the key to success. If patients and customers Certified International Professional Trainer CIPT USA dont trust you, and y

News iOptik augmented reality contact lens prototype to be unveiled at CES that enable the user to focus on neareye images. Light projected by the display glasses passes through the center of the pup

LUNA IKNAINISH SAHER KESHK JILL BROOKS TONY GERGES We are keeping our innovative edge by ensuring we have a greater value to our customers business and launching programs like Support Your Success

Johnson Johnson Vision Care Johnson Johnson Vision Care, part of Johnson Johnson JJ Middle East Inc. is committed to transforming the worlds vision. It strives to increase awareness of the importan

OPHTHALMOLOGY DUBAI OPTISTYLE DUBAI 2527 November 2014 DUBAI WORLD TRADE CENTRE Your Gateway to Great Business in the MENA Region Over 600 leading practitioners at the Global Congress meet, lear

OUR COMMITMENT OPTIMUM VISION FOR EVERY DEMAND. The three Rodenstock lens categories reflect precisely these demands. houseofbettervision.com

Official Hoya distributor in Lebanon Visio Venti Opening a Hoya Center in Lebanon Visio Venti, Hoya partner in Lebanon, has designed a Hoya corner to be set up at optical shops which have space an

Continued from page 60 FIGURE 2 The Stop Distance is used in calculating the angle formed by the intersection of the lineofsight with the lens at a viewing angle chosen by the lens designer for calc

Measuring for Individualized Lenses The wrap angle should be checked before dispensing. If the wrap angle is changed from what the order specified, the lenses will not perform optimally. Most labs do

tilt or wrap Pantoscopic tilt is needed because our eyes are not fixed in a permanent, straightahead position. Pantoscopic tilt allows us to look downward for close work and still have undistorted vis

Studies Research Lenses he owner and sole salesman for a mens clothing store greeted me as I entered his store to buy a perfectly fitting suit for a special occasion. I started to ask him if he coul

Interview We are ambassadors of beauty Stefano Sarti Cipriani All our representatives have an ipad that dialogues with our IT system. They enable the customers to choose between almost 60 shapes, up

WWW.VISIONEYEWEAR.BIZ INFOVISIONEYEWEAR.AE 971507083433

different optical conditions Condition Myopia Hypermetropia Astigmatism Strabismus Amblyopia Anisometropia Essential wearing time Only essential when viewing distant objects Only essential when viewin

Studies Research A prescription with a manual enlighten parents to help you be a better optometrist Dr Mohammad AlBagdady PhD, BSc hons Optometry Email Albagdadymgmail.com Those of us who regularly

traditional hinges and adjustable silicone nose pads make this updated design perfect for everyday activities. The look originally made famous by Andy Warhol, John Lennon, Audrey Hepburn and Grace Ke

News MAUI JIM LOOKS BACK 30 YEARS Taking their cue from 30 years ago in eyewear fashions, Maui Jim introduces a new collection of vintage eyewear designs that offer undistorted and spectacularly colo

93 EyeZone Vol 10 Issue 54 March April 2014

materials. Make wifi available for your patients as they wait. Build a childrens corner with toys, books and other options to help families with young ones keep them amused. These extra touches will m

Studies Research Dangerous Road in the Optometric industry practices Dr. Nezar Damati ODMBA Certified International Professional TrainerCIPT, USA Email nedamatiyahoo.com researching online to find

News Aktuel group announces requirement for distributors The Aktuel group has announced that it has a requirement for distributors in the Arab countries and Iran for its collections. Interested dist

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Fashion Suplement

CAMULOOK COLLECTION FROM The Valentino Rockstud universe meets the Maisons camouflage pattern to create three unconventional, modern and highly distinctive eyewear styles. Easy accessories that can b

The Yvonne in Havana with White 1.888.560.1060 seraphineyewear.com

A Triple Threat the Yvonne by Seraphin Eyewear Seraphin introduces an instantly flattering favorite, the Yvonne. A colorful twist on a classic angular shape, the trio of hues in the layered Italian ac

Spring Summer 2 w by Linda Farro Krisvanassche 014 e reenergize th ASSCHE is to of ageold e of KRISVAN k gnatur the framewor The design si fashion within mining sportswear and creating new classic,

Hassans to present Mad in Italys Rio at Mido Hassans Optician, the regional distributor for many of the worlds major eyewear brands, will present at Mido, one of the leading optical exhibitions a sp

BALDESSARINI The New Gentleman Baldessarini presents the SpringSummer Eyewear collection at the opti trade fair in January 2014. The portfolio is expanded by a total of four correction frames and four

YOUNG ATHLETES The collections higher wrapping frames also shie young eyes fro ld m dust and win d. Durable an scratch resistant d , these comfort fit glasses hand whatever young le athletes dish ou

NIKE VISION R EDEFINES YOU TH SHADES WITH NIKE YOUNG ATHLETE SUN GLASSES Nike Vision an nounces a gr oundbreakin stylish youth g line of shades featur ing Carl Zeiss advanced lens optics, an technolog

The significantly better performances of the Transitions Signature VII lenses have been applauded by consumers in wearer tests and reveal the strong potential for success. 82 of ordinary clear lens w

A leap forward The global leader of photochromic technology is launching the new Transitions Signature VII lenses, a leap forward in terms of performance, convincing even more clear lens wearers Brand

1011 102 Marchon Gulf FZCO, P.O. Box 54683, Dubai Airport Free Zone Tel 97142602445, Fax 97142602464, Email infomarchongulf.com websitewww.marchon.com. 89 97 108 116 Maui jim middle east FZE Dubai

Advertisers The MayJune 2014 edition is open. If you wish to make any amendments or contributions for this issue, please contact our advertising department at eyezonemagyahoo.com or call 96522454597 b

ONE PRICE, NO HIDDEN CHARGES. Check out the new products catalog

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