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Vol 9 Issue 51 Sept. Oct. 2013 www.eyezonemag.com Contact Lens Market Has Evolved Tremendously in the Last Five Years Dr. Razmig The history of the visual acuity chart Get Ready for Eyewea

LENSMETER AL 5400 AL 5600 POLARISED CHART PANEL CV 300 CV 900 CV 1000P PD MAX DIGITAL PUPILOMETER PERIMETER PERISTAT PERIMAT RODENSTOCK Instruments. In touch with your needs.

REFRACTION UNIT PRO 1000 www.EGMACO.com

Order your RX with Mirror Coating MIRAGE Trendy, Fashionable And Functional MIRROR COATING SILVER MIRAGE GOLD MIRAGE BLUE MIRAGE GRADUAL MIRAGE www.EGMACO.com

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Vol 9 Issue 51 Sept. Oct. 2013 www.eyezonemag.com Vol 9 Issue 51 Sept. Oct. 2013 40 Contact lens market ... Dr. Razmig The History of Visual Activity Get Ready for Eyewearable Techn

CONTENTS 86 104 39 EYE ZONE Sponsors News 40 ACUVUE launches new 76 Porsche Design Eyewear by Rodenstock wins an award at ODMA 2013 eye tests cheap and portable program in optical stores to

. GPS . . . . .

.Epiphany Epiphany SHAPEMEMORY . GL20Polaroid . Epiphany . YouGen USB .

VUZIX M100 M100 2013 2013 . . M100 . .OS . iOS M100

ATEX . QMARINES, ARAMIS, AMORE, GAZARLE Dr. Ayman CEO 962795671908 Mr. Tariq Mr. Okan Director Manager Marketing Manager 905

Events AKTUEL GROUP TO LAUNCH THEIR NEW COLLECTION IN OCTOBER The Aktuel group will soon be launching their new collection of medical frames and sunglasses for the latest models Qmarines, Aramis, A

www.opti.deentickets www.opti.de . . 2014 . .

in the lectures in the opti Forum. Simultaneous interpretation GermanEnglish is provided at all the lectures. Outside the halls too, opti lives up to its reputation for efficiency. Its only a 20minute

Events Opthalmic sector to get a flying start with opti in January 2014 at Munich Spectacle lenses, contact lenses, sunglasses, new designs, tools and instruments, shop design and spectacle frames

new technologies came to the field such as LACREON, HYDRACLEAR PLUS, HYDRACLEAR 1 and ASD. These advanced technologies introduced to the ACUVUE Brand Contact Lenses enables consumers to enjoy a health

Interviews CONTACT LENS MARKET HAS EVOLVED TREMENDOUSLY IN THE LAST FIVE YEARS DR. RAZMIG Dr. Razmig Knajian, Senior Professional and Medical Affairs Manager, Johnson Johnson Vision Care Middle East

Events ACUVUE launches new program in optical stores to educate consumers about contact lenses Johnson Johnson Vision Care, manufacturers of ACUVUE Brand Contact Lenses will soon be launching ACUmas

Let your patients see every moment, every day Accelerated Stabilisation Design ASD harnessing blink power, reducing gravitys influence1,2 Thin zone below eyelid Accelerated slope Optic zone Points of

Give your patients the no lens feeling Ultrasmooth surface Low coefficient of friction HYDRACLEAR PLUS builtin wetting agent Wetting agent UV blockers Water ACUVUE OASYS Brand Contact Lenses use a

Beauty without compromise Unique BeautyWrappedInComfortTM Technology seals pigment between two layers of comfortable lens material Etafilcon A1 The ONLY lens with pigment fully embedded within the l

Exceptional end of day comfort Supports stable tear film to help eyes stay moist all day1 Tear film Wetting agent UV blockers Water Fresh, new lenses every day 1DAY ACUVUE MOIST Brand Contact Lenses

Shown to be comparable to wearing no lens at all HYDRACLEAR 1 builtin wetting agent for comfort comparable to no lens wear1,2 Wetting agent UV blockers Water Allows 100 corneal oxygen consumption eq

Innovative technologies for exceptional comfort, vision and health Builtin wetting agent for lasting comfort1,2 Wetting agent UV blockers Water High oxygen delivery Lens 0xygen UVA and UVB blockin

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The smartest and only daily silicone family Are you a proactive practitioner who wants the healthiest material in the safest modality for your patients Are you all too often faced with making the choi

considerable error when changing the viewing distance of the chart and leads to overestimation of vision at the lower end of acuities. Moreover, a loss or gain in a line of vision does not have the sa

Studies Research The history of the visual acuity chart By Dr. Yazan Gammoh, PhD. Email gammohyazanyahoo.com Standardized eye charts help to ensure the visual acuity task is equal on any line of th

PureVision 2HD For Astigmatism Introducing PureVision2 HD for Astigmatism the new generation of toric lenses, designed to keep up with your patients every move for consistently crisp, clear vision.

Dr. Marsden We touched on this earlier, but its worth repeating. Someone said, Its time to put Im amazed at some of my peers who say vision back into vision care. I they dont like fitting astigmatic l

Dr. Geffen Also, when were able to go that extra Dr. Quinn What else has stood out for you with yard and give patients 2015 or even 2012 vision, I think it can make an enormous difference in their the

Enhancing your patients lens wearing experience is as easy as upgrading their lens care solution. Extremely high satisfaction levels A survey of 3,929 contact lens wearers who had Biotrue recommend

Your patients could be more satisfied with their lens wearing experience. Heres how. Biotrue multipurpose solution works like the eye to help make wearing contact lenses easier on your patients eyes,

Easy Fit With Fewer Lens Alignment Markings Dr. Quinn In designing its new contact lens, the PureVision2 with High Definition Optics For Astigmatism, Bausch Lomb reduced the number of edge markings f

Improvement doesnt even have to be lines of improvement to benefit the patient. The improvement can be in the quality of vision. In the past, we taught a fourtoone rule, meaning that for every four di

tism degrades vision more. Those patients would rather be left with One of my general rules in practice is to a quarter diopter with the rule than a half diopter against the make sure patients leave s

Clinical Experience with PureVision2 HD For Astigmatism Doctors say the lenses are fitted efficiently to fulfill unmet vision comfort needs Dr. Quinn All of us on the panel who are in clinical practi

ORION VISION GROUP The one stop for specialty colored contact lenses Orion Vision Group is a specialty contact lens distributor that offers products no longer available from the major manufacturers.

The Science of of The Science Color Contact Lens Color Contact Lens C OSMETI C L ENSES CosmetiC Lenses 16 IiRIS C oLors 16 ris C OL ORS C USTOM P atterns Custom P ATTERNS Custom color contacts

Novax iport is available in App store EyeZone Vol 9 Issue 51 Sept. Oct. 2013 74

News Porsche Design Eyewear by Rodenstock wins an award at ODMA 2013 The eyewear collection from Rodenstock continues with its award winning spree by winning an award for the P8562 from Porsche Desi

PORSCHE DESIGN eyewear 8542

Events 2013 SILMO DOR awards, Mathieu Lehanneur, President of the jury Quality, originality, creativity... the 2013 SILMO dOR awards highlight the dynamism of the optics and eyewear sector and perpet

Events Bella Diamonds The new colored contact lenses collection now launched Mr. Ibrahim Wehbe, General Manager of Optical Supplies, displaying the Bella Diamonds collection to the attendees. The l

be shared with experts anywhere in the world, such as Moorfields Eye Hospital in London. Google Maps helps in locating the patients, as the phone guides health workers to them. Once the patient is dia

News Smartphonebased kit makes eye tests cheap and portable By Antonio Pasolini. A new smartphonebased portable eye examination kit called Peek is aiming to bring hope to people suffering from eye

Performance meets design Besides individual shop fitting projects, shop design experts of concepts permanently develop new ideas to present the merchandise in an optimum way. However, its not just abo

General Issues The Fear Factor Where the mind is without fear and the head is held high, Where knowledge is free, Where the world has not been broken up into fragments, By narrow domestic walls , Whe

News Progressive Individual EyeFit ZEISS a leader in customized lenses now offers Progressive Individual EyeFit, a customized progressive lens that extends the proven performance of Progressive Ind

Vuzix M100 SMart GlaSSeS Vuzix Corp.s sleek new Smart Glasses M100 were selected as an Innovations 2013 Design and Engineering Best of Innovations honoree at the 2013 Consumer Electronics Show and pi

Google Glass Google recently revealed the technical details of Glass, its soon to be released wearable computer. According to the companys website, the hightech specs will feature a high resolution di

Studies Research Get Ready for Eyewearable Technology By Andrew Karp Wearable devices are one of the hottest consumer product categories this year, and eyewear is emerging as an important vehicl

Training is always good it keeps people uptodate and focused on the job Rewarding or praising for doing it well One key factor in employee motivation and retention is the opportunity employees want

Studies Research People motivation in optometry practices WHY AND HOW Dr. Nezar Damati MBA, Doctor Of Optometry CIPT Certified International Professional Trainer USA. Motivation is the art of ge

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EXPAND YOUR FIELD OF THE COMPLETE EYECARE EVENT EDUCATION OCTOBER 25, 2013 EXHIBITION OCTOBER 35, 2013 Las Vegas, NV Sands Expo Convention Center www.visionexpowest.com LENSES PROCESSING TECHN

YOUR DAY MAY BE FULL OF VARIETY, BUT THATS NO REASON TO CONSTANTLY CHANGE YOUR SPECTACLES Brown ColorMatic IQ Grey Green The fastest SELFTINTING LENSES from Rodenstock.

Fashion Suplement

TH 1198S TH 1187S

ES TOMMY HILFIGER EPRLLECTENTSSUMMER 2013 ION FOR PSUL CO SURF SHACK EYEWEAR CA The Tommy Hilfiger Group, which is who lly owned by PVH Corp. NYSE PVH has launched the mens and womens Surf Shack eyew

Introducing Rockstud Rouge and Rockstud Noir Eyewear Marchon has a portfolio of winning brands like Valentino, which is one of the highest expressions of savoir faire couture, of excellence translated

CLASSIC 3 CLASSIC 4 UNISEX WELLINGTON SOFT SQUARESHAPED RETROINSPIRED OPTICAL FRAME IN ACETATE WITH METAL CORNER SAINT LAURENTDETAIL ON THE UPPER FRONT PROFILE. COLOURS DARK GREEN, DARK GREY, HAVANA

CLASSIC 13 BOLD 2 UNISEX SUNGLASSES IN ACETATE WITH UNIQUE 7BARREL HINGE AND METAL CORNER SAINT LAURENT DETAIL ON THE UPPER FRONT PROFILE. COLOURS TRANSPARENT LIGHT GREY WITH BROWN LENSES,BROWN WITH

Mod. BLD1417 www.baldinini.com TEL.393292263773 WELCOME TO OUR EXPOSITION AT SILMO 2013 Hall 6, Stand D 083

First come shoes, then accessories. Besides footwear collections, Baldinini trademark engulfs branded perfumes for men and women, bags, suitcases, jewelry, Baldinini sunglasses and frames. The latter

The history of Baldinini company dates back to 1910, when someone named Baldinini, whose first name is unknown so lets just call him Baldinini Senior, opened a leather shoe atelier in San Mauro Pascol

Baldinini The 100 year old Italian brand Baldinini began with shoe manufacturing and now also dabbles in accessories such as branded perfumes for men and women, bags, suitcases, jewelry and Baldinini

Hassans Free Zone Company Dubai to distribute ic berlin in Middle East ic berlin has very proudly announced its first and exclusive official distributor in the region Hassans Free Zone Company Dubai.

HASSANS ANNOUNCED AS THE OFFICIAL DISTRIBUTOR OF Linda Farrow, the exclusive brand of luxury eyewear have announced Hassans Free Zone Company Dubai as the official distributor of Linda Farrow and Lin

See more colour with PolarizedPlus2 Available in prescription. 117 2013 Maui Jim, Inc.

MAUI JIM SPICES UP THE HEAT WITH TWO NEW STYLES Active summer lifestyles call for sunglasses that can withstand the heat, whether youre hiking, running, cycling, or boating. Adding to its collection

CRUISE THROUGH SUMMER WITH MAUI JIMS NEW KAHULUI HARBOR MALIKO GULCH AVIATORS Metal aviator sunglasses are this summers best fashion statement and Maui Jim has significantly improved the performance

Light years ahead a beacon for the industry From an industry perspective, Transitions Optical has adopted a unique position focusing on its commitment to advancing light management technology, widesp

T the leader of light management technology for more than 20 years tested for compatibility with the raw lenses substrates and coatings of the caster partners, as well as ensuring maximum heterogenei

1011 18 Marchon Gulf FZCO, P.O. Box 54683, Dubai Airport Free Zone Tel 97142602445, Fax 97142602464, Email infomarchongulf.com websitewww.marchon.com. 7679 31 107 120 185, rue de Bercy, 7502 Paris

Advertisers The November December 2013 edition is open. If you wish to make any amendments or contributions for this issue, please contact our advertising department at eyezonemagyahoo.com or fax 9652

let your pAtients see every moment, every dAy. Accelerated Stabilisation Design ASD harnessing blink power, reducing gravitys influence1,2 Thin zone below eyelid Accelerated slope Optic zone Points of

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