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Vol 9 Issue 50 July August 2013 www.eyezonemag.com Changing customers life through contact lenses Using effective marketing mix of Optical Medical products

Order your RX with Mirror Coating MIRAGE Trendy, Fashionable And Functional MIRROR COATING SILVER MIRAGE GOLD MIRAGE BLUE MIRAGE GRADUAL MIRAGE www.EGMACO.com

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Vol 9 Issue 50 July August 2013 www.eyezonemag.com Vol 9 Issue 50 July August 2013 Changing customers life through contact lenses Using effective marketing mix of Optical M

CONTENTS 99 57 News EYE ZONE Sponsors Contact Lenses 101 Bella diamonds A unique collection of contact lenses enters the market 26 WaterLoving Contact Lenses from Sauflon Cover image fro

Diamonds Allure Blonde Diamonds 19 Optical Supplies . Bella . 19 . Diamonds .

. . . . . . . Diamonds

Contact Lenses WaterLoving Contact Lenses from Sauflon One of the most important attributes todays busy contact lens wearer demands from their lenses is the freedom to wear them comfortably, all day.

Let your patients see every moment, every day Accelerated Stabilisation Design ASD harnessing blink power, reducing gravitys influence1,2 Thin zone below eyelid Accelerated slope Optic zone Points of

Give your patients the no lens feeling Ultrasmooth surface Low coefficient of friction HYDRACLEAR PLUS builtin wetting agent Wetting agent UV blockers Water ACUVUE OASYS Brand Contact Lenses use a

Beauty without compromise Unique BeautyWrappedInComfortTM Technology seals pigment between two layers of comfortable lens material Etafilcon A1 The ONLY lens with pigment fully embedded within the l

Exceptional end of day comfort Supports stable tear film to help eyes stay moist all day1 Tear film Wetting agent UV blockers Water Fresh, new lenses every day 1DAY ACUVUE MOIST Brand Contact Lenses

Shown to be comparable to wearing no lens at all HYDRACLEAR 1 builtin wetting agent for comfort comparable to no lens wear1,2 Wetting agent UV blockers Water Allows 100 corneal oxygen consumption eq

Innovative technologies for exceptional comfort, vision and health Builtin wetting agent for lasting comfort1,2 Wetting agent UV blockers Water High oxygen delivery Lens 0xygen UVA and UVB blockin

C M Y CM MY CY CMY K 29. Phillips SP Defining and measuring gender a social determinant of health whose time has come. International journal for equity in health 2005, 411. 30. Brett KM, Burt

Acknowledgement This article was supported by an educational grant from Johnson Johnson Vision Care, part of Johnson Johnson Medical Ltd. References 1. Holden B, Stretton S, Lazon de la Jara P, Ehrm

of such wear particularly. Wearers considering extended wear should be motivated and aware of this increased risk, however it is important to balance the risk with other lifestyle risks. For example,

C M the same way she had used that one for Simon with no adverse events. Males are more prone to complications in CLs, as they are with most other diseases.29 It is thought this may be due to increa

Look Josie says, youve sought help relatively early, thats good, but you need immediate investigation and treatment. One of the risk factors for increased severity of microbial keratitis disease is no

replies, and the research has shown CL wearers with such staining condition may be more prone to low grade inflammation,11 so stick with this brand I recommend for you. 5. Handling Simons fingers are

Minimising contact lens adverse events in practice with Josie Contact lens adverse events including inflammation, infection and mechanical complications vary in presentation, symptoms and incidence.

Silver ions have a long history of antimicrobial and antifungal applications dating back to ancient times when people made drinking vessels with metallic silver walls to disinfect the water. This tech

Studies Research The contact lens storage case Is it that important By Dr. Yazan Gammoh, PhD. Email gammohyazanyahoo.com Contact lens case hygiene is often overlooked or not even considered by prac

PureVision 2HD For Astigmatism Introducing PureVision2 HD for Astigmatism the new generation of toric lenses, designed to keep up with your patients every move for consistently crisp, clear vision.

JOES VIEW Clinical insights from Joe Barr, OD, MS, FAAO, Bausch Lomb A New Design for Crisp, Clear, Consistent Vision Designing a contact lens to meet the needs of astigmatic patients presents a c

DEMONSTRATING SUCCESS Patient MH, a 36yearold female, came in for an annual exam and renewal of her contact lens prescription. She reported that she was doing a great deal of night driving to visit he

Learning What Patients Want My use of the Bausch Lomb PureVision2 family of contact lenses began when I learned about the Needs, Symptoms, Incidence, Global Eye Health Trends NSIGHT study. The study

DEMONSTRATING SUCCESS CASE 1 The patient, a 32yearold Hispanic male, had used toric lenses in the past but reported being unhappy with the quality and stability of vision. Rx OD 1.00 2.00 X 17

By Agustin Gonzalez, OD Better Optics Deliver Clear, Consistent Vision Learn how the PureVision2 family can satisfy patients and help build your practice. In the past, both spherical and toric contac

Rodenstock Rodenstock . EGMA . . Rodenstock Rodenstock Rodenst

Rodenstock PRO 1000 Unit EGMA Edging Systems Visslo Charops Indo . ViewM . . 24 .

Multigressiv Mono lenses. Light, thin, sharp right to the edge. The multiaspheric singlevision lens rounds off your range. With 3D freeform technology houseofbettervision.com

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EyeZone Vol 9 Issue 50 July August 2013 62

. . . Aka the DCS . . . .

. . . PD . PERSONALI

. 18 . . Y 5 . WRAP ANGLE . . 7 12 . 25 . .

. PUPILLOMETER . . . . . . . . .

ImpressionIST 3. THE FUTURE OF SPECTACLE DISPENSING HAS ARRIVED. The latest spectacle consulting and 3D video measurement with the ImpressionIST. For the best Rodenstock spectacles youve ever had.

Mr. Rolf Hermann, Commercial Director Middle East North Africa 3rd from left, Mr Srinivasan Parthasarathy, Business Director Middle East North Africa 4th from left and Mr Ulrich Krauss, CSO 3rd from

General Issues ZEISS OPENS DOORS TO MIDDLE EAST AND AFRICA Carl Zeiss, one of the leading companies in the eye lens business has expanded its presence in the markets of Middle East and Africa by esta

General Issues Changing customers life through contact lenses Mushtaq Ahmed Founder and Soft Skills Trainer at Grace Noble Optical InstituteChennai and can be contacted through email on Mushtaqgnnin

ejafarzadehpurtums.ac.ir . . . . . . .

. . . . . . 38000 . . . .

Events THE LATEST EYEWEAR TREND TO DESCEND ON DOWNTOWN HONG KONG Curiosity rises for the HKTDC Hong Kong Optical Fair that arrives from 6th8th November 2013 The HKTDC Hong Kong Optical Fair organiz

Participants gather at the ACUVUE Eye Health Advisor symposium subsequently followed by 150 Eye Care professionals for the second day event in Kuwait. Eye Care professionals from different set up of

There was a special section which was supervised by Miss Pragatti Kadve who is the Professional Affairs Associate for the Gulf region in which participants actively reviewed and tried to answer questi

correction of vision such as Myopia or Hyperopia. It is more to do with their selfesteem. It is proven in scientific and clinical studies that use of contact lenses improve several psychological aspec

Events EXPERTS ENLIGHTEN EYE CARE PROFESSIONALS AT THE ACUVUE EYE HEALTH ADVISOR SYMPOSIUM. Myths and misconceptions about problems associated with teenagers wearing contact lenses were shattered by

ED UC AT IO N EX PE RT SH AR ED SH RE EF R CE N IE ER XP E SEPT. 2629 S ES DL EN link by IN NO VA TIO N N IO AT IR SP IN academy by academy link by academy

STIMU IRING INNO L AT I V E INSP VATIVE Availab le on New application Access the exhibition plan Browse the list of exhibitors Register for the Silmo Academy symposium link b Available free on

Events INNOVATIONS FOR SILMO 2013 With an extensive and comprehensive panoply of products, styles and brands, SILMO 2013 presents an eventbased qualitative overview of this product offering highlight

Call to reserve your FREE Trial 971 55 556 7782 F8 PREMIER Touch Screen 3D Paternless Lens Edger Headquarters Tel 971 4 267 0807 Fax 971 4 267 0806 infoegmalens.com Qatar Tel 974 4 466 0081 Fax

One of the ophthalmic instruments distributed by EGMA Rodenstock PRO 1000 Unit He explains that the most important thing for the buyer is to find a good service for his investment on the ophthalmic

Interviews EGMA receives the coveted RODENSTOCK INSTRUMENTS DISTRIBUTOR OF THE YEAR certificate The certificate awarded by RODENSTOCK to EGMA Optical Supplies for being the distributor of the year.

EXPAND YOUR FIELD OF jDhd dG WCG THE COMPLETE EYECARE EVENT WEG TCG jdG M EDUCATION OCTOBER 25, 2013 EXHIBITION OCTOBER 35, 2013 Las Vegas, NV Sands Expo Convention Center www.visionexpowest.com

Exclusively Distributed by HASSANS mod. Trentino Carbon Fiber FZCO concept Aldo Rebuli

Seven PS in the view point of marketer and customer Marketer 7Ps Product Price Place Promotion People Process Physical evidence image, quality, packaging, accessories, aftersale services, etc. 2. Pri

Studies Research Using effective marketing mix of Optical Medical products Dr. Nezar Damati MBA, Doctor Of Optometry CIPT Certified International Professional Trainer USA. Marketing Success Clue 6

Taking Measurements Manually One of the first things taught to novice opticians is how to take a binocular PD with a millimeter ruler. But were in an era thats about to be ruled by digital centration

progressive lenses are ultimately described from the wearers point of view in terms of how comfortable or uncomfortable they are. Typical heights range from onehalf a frames B dimension to as much as

distance. And while a digital centration system, or its newer cousinthe digital centration tablet appwhen used in the hands of a skilled operator, delivers on its promise of precision, accuracy and pa

Studies Research The ArT of MeAsureMenT by hAnd By Barry Santini For over a century, corrective eyewear was made using only measurements taken by hand. All that was considered necessary to craft a

Mr. Ibrahim Wehbe, General Manager of Optical Supplies co. Mr. Wehbe points out that Optical Supplies already has a presence in ten countries but now looks to enter Africa and Europe. In terms of sal

News BELLA DIAMONDS A UNIQUE COLLECTION OF CONTACT LENSES ENTERS THE MARKET Popular Hollywood celebrity Kim Kardashian to endorse the brand Kim Kardashian looks alluring wearing the Allure Blonde

EXPAND YOUR FIELD OF THE COMPLETE EYECARE EVENT EDUCATION OCTOBER 25, 2013 EXHIBITION OCTOBER 35, 2013 Las Vegas, NV Sands Expo Convention Center www.visionexpowest.com LENSES PROCESSING TECHN

Fashion SUPPLEMENT

Fashion Sunglasses Classics in Trendy Colours HighQuality Special Edition of the Porsche Design P8508 with a Display Box Porsche Design Eyewear from Rodenstock presents a classic in a new guise The u

PORSCHE DESIGN eyewear 8243

Fashion JESSICA CHASTAIN VENICE JUNE 2013 SF651S COLOR 001 LOS ANGELES JUNE 2013 SF651S COLOR 279 NICOLE KIDMAN KATIE HOLMES NEW YORK CITY JUNE 2013 SF622SL COLOR 260

tics. However, glass lenses are not designed for active sports. For running, polycarbonate or some of the new hybrid lenses are the best choice because of their scratch and impactresistance. With the

Fashion MAUI JIM OFFERS SLEEK SUPERIOR SUNGLASS STYLE FOR ATHLETES Product Development. Weve dialed up the aggressive styling with a strong brow detail and thicker temples to add durability. This s

See more colour with PolarizedPlus2 Available in prescription. 2013 Maui Jim, Inc.

EyeZone Vol 9 Issue 50 July August 2013 114

Fashion TO LAUNCH THEIR NEW COLLECTION SOON The Aktuel group will soon be launching their new collection of medical frames and sunglasses for the latest models Qmarines, Aramis, Amore and Gazirille

CLASSIC 3 UNISEX OVERSIZED WELLINGTON SOFT SQUARESHAPED SUNGLASSES IN ACETATE WITH METAL CORNER SAINT LAURENT DETAIL ON THE UPPER FRONT PROFILE. COLOURS HONEY WITH BROWN LENSES, DARK HORN WITH BROWN

Fashion Events BOLD 2 UNISEX SUNGLASSES IN ACETATE WITH UNIQUE 7BARREL HINGE AND METAL CORNER SAINT LAURENT DETAIL ON THE UPPER FRONT PROFILE. COLOURS TRANSPARENT LIGHT GREY WITH BROWN LENSES,BROWN

glasses have a The CARRERA 5001 sun feel, a large shape and young, fashionable ality. a vintage yet modern person CARRERA 5001 alette in colour p light s trendy blue With it yblack, , es of gre n, H

Fashion EYEWEAR COLLECTION 2013 CHAM PION RUBBER 119 Carrera, the iconic international fashion eyewear brand owned by the Safilo Group, returns to its origins to rediscover a racing attitude that is

Customers a major success factor One of the innovative, disruptive aspects of the company is its willingness to work with all key lens manufacturers, not just its mother company Essilor. It has somet

Transitions Optical the leader of light management technology for more than 20 years T ransitions Optical is the world leader in adaptive eyewear and one of the most pioneering companies in todays o

8 9 67 104 185, rue de Bercy, 7502 Paris France. Tel 33 0 1 43 46 27 60 email silmosilmo.fr www.silmoparis.com 8485 86 Tel 00962795671908 00962797072724 www.aktueloptic.com.tr Facebook.comaktuelo

Advertisers The Sept. Oct. 2013 edition is open. If you wish to make any amendments or contributions for this issue, please contact our advertising department at eyezonemagyahoo.com or fax 9652245459

FEBRUARY FEBRUARY FEBRUARY 2014 Work, Learn Enjoy Optics F e b r u a r y EYECON ORGANIZED BY EXHIBITION SEMINARS WORKSHOPS ENTERTAINMENT

Innovative technologies for exceptional comfort, vision and health Builtin wetting agent for lasting comfort1,2 Wetting agent UV blockers Water High oxygen delivery Lens 0xygen UVA and UVB blockin

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