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DESIGNER LEATHER FOR THE OTHER LOVE OF YOUR LIFE GLOVE SOFT TUSCANY CARBON WINGS HURST GOLD LOGO EXCLUSIVELY FROM MR. NORMS MRNORMS.COM MRNORMS.COM 7606126365 7606126365

IN THIS ISSUE Cover Story Dealer Demo A Muscle Car Fit for a King. . . . . . . . . . . . . . . . . . . . . . . . .6 Mr. Norms Event Schedule. . . . . .21 Editors Page In the Shadow of Legends. . . . .

EDITORIAL STAFF Publisher and Founder MR. NORM Editor LARRY WEINER Editorial Assistant DEBBIE WEINER Contributors LINDA MANDALAS HOWARD BENJAMIN TOSHI AKATSUKA MARV HERBERT STEVE TEMPLE DEALER SALES

DEALER DEMO A Muscle Car Fit For A King Story By Larry Weiner Photos by Richard Truesdell

In the spring of 68 it was time for Mr. Norm to replace his personal demonstrator. With summer on the horizon, Mr. Norm wanted a sporty BBody convertible. The one he ordered packed a deadly knockout p

he year was 1968, and the muscle car wars had heated up to a near flash point, with each manufacturer upping the ante with relentless determination to be the leader of the segment. Unlike previous yea

time for him to replace his personal demonstrator. With summer on the horizon in Chicago, Mr. Norm knew exactly what he wanted a sporty convertible would be just the thing for warm sunny days. But not

on Grand Avenue, the spotless RT was hard to miss among the more pedestrian cars that populated the heavily traveled street. One day, a man walked into the showroom inquiring about the red convertible

SSBC calipers and rotors have an OEM look to them that fits the resto theme of the Coronet. in better than new condition. The next step was primer, followed by more blocking. Once the body was straig

TTI dual exhaust system routes under Coronet just like the originals, except that these pipes are larger diameter. Repop exhaust tips are faithful copies of the originals. par Parts. Interiors always

Barry Grant 850 CFM carb lurks just beneath chrome air cleaner. Its mounted on a Mopar aluminum intake manifold and allows the use of the Vintage Air compressor up front. Pure 1960s American Muscle.

The faux hood bulge may be frowned upon today, but in 1968 it was a stern warning about the massive engine that resided just beneath it. Mock it at your own peril even today the Hemi Coronet will stil

With the top down, the Coronet RT looks like the perfect fun in the sun convertible. And the only thing that could be better than a convertible on a hot, sunny day at the beach is cruisin the mean str

MR. NORMS 2015 EVENT SCHEDULE Mopars at the Strip Cinco de Mopar Carlisle Chrysler Nationals Belvedere Mopar Happening Muscle Car Beach Mopar Festival at Great Lakes Dragaway Mopar Nationals Mopar Fes

Editor

s Page In the Shadow of Legends Checking One Off The Bucket List By Larry Weiner Photos By Steve Temple

Dear Readers, It seems that many of us so called baby boomers have reached that stage of our life where we have started making lists of things that we want to do before we move on to whatever follows

Builder, I can honestly say that I jumped at the chance. Fifty years after the GT40 Mark I notched its first victory, winning the 1965 Daytona Continental 2000, its still one of the most sought after

The heart of the beast with the infamous Bundle of Snakes exhaust system that makes such beautiful music cided that the stubble wasnt too objectionable and blew off a smooth shave as less important t

I was feeling was a combination of excitement laced with fear. Excited to have the opportunity to drive the GT40, and mortal fear of inflicting damage to it in the heat of a moment giving in to sheer

Lance asked if I was ready for the ride of my life. With a quick affirmative shake of my head, he gestured for me to get in. Nick, Lances right hand man, removed the quick release steering wheel, and

The engine fired up easily, and I took a few minutes to let it warm up before heading out, the staccato sounds of the Ford small block running through the bundle of snakes exhaust system reverberating

the hammer. Much like giving a championship thoroughbred its head, the GT40 quite literally came alive. The sound of the engine went from being tolerant, but impatient, to a musical crescendo that wou

to last little more than a brief moment, in reality, I was in the seat for more than an hour. In my heart, I knew that it was time to head back to Superformance, lest they think that I had kidnapped L

Gordon serial, powered by a hightech twin turbo V6 engine, its the perfect car for a newly minted dot com millionaire whose knowledge of what constitutes a real sports car is probably is limited to wh

Before all of the bizarre wings and spoilers that began sprouting from race cars later in the decade, the GT40 is all smooth surfaces with just subtle aero aids like the ducktail rear spoiler. It show

IN 1968, MR. NORM TEAMED UP WITH HURST TO BUILD THE LEGENDARY GSS 440 DART. TODAY, HISTORY REPEATS ITSELF, AS MR. NORM AND HURST HAVE JOINED FORCES ONCE AGAIN, THIS TIME TO CREATE THE 2015 HURST HERIT

LIKE PAST HURST VEHICLES, THE HURST HERITAGE GSS IS A LIMITED EDITION. ONLY 50 SERIAL NUMBERED VEHICLES WILL BE BUILT FOR 2015. THE HURST HERITAGE GSS IS DESIGNED FOR 0815 CHALLENGERS. FIRST IN THE L

HURST HERITAGE GSS CHALLENGER INCLUDES THE FOLLOWING EQUIPMENT EXTERIOR HURST Heritage GSS Challenger Custom Painted Graphics and Stripes Challenger SRT8 Functional Cool Air Hood Mr.

HURST HERITAGE GSS OPTIONS SPEEDWAY FRONT SPLITTER W ADJUSTABLE HEIM JOINTS 392 HEMI ROCKER COVERS CUSTOM PAINTED

THE HURST HERITAGE GSS CHALLENGER OFFERS YOU FOUR WHEEL FINISHES HURST STUNNER MACHINED W ANTHRACITE ACCENT HURST STUNNER MACHINED W BLACK ACCENT HURST STUNNER IN SHOW CHROME HURST STUNNER IN SHOW

CALL 7606126365 TODAY TO ORDER YOUR HURST HERITAGE GSS CHALLENGER THE HURST HERITAGE GSS CHALLENGER IS OFFERED BY MR. NORMS PERFORMANCE

Mr. Norms Corner THE A, B, Cs OF SALES Photos Courtesy of the Mr. Norms Collection, Quarter Milestones, The Brunt Bros., and Car Art by David Snyder The Building Blocks of Success

I Mr. Norm left no stone unturned when it came to marketing and promotion, including campaigning a professional funny car for many years. On the preceding page, Mr. Norms Super Charger Funny Car in a

example of how Mr. Norm promoted the fact that they had 426 Hemis, Max Wedges, sticks and automatic, all in stock he country that inventoried these high performance vehicles and Mr. Norm literally cor

had hundreds, including virtually every model in every color at all times. Same with options like bucket seats, consoles, airconditioning and power accessories. Another thing that was important was kn

Drag News full page ad from 1968. Notice that it not only promotes the regular muscle cars, plus the Mr. Norms GSS 440 Dart, but even lets everyone know that Grand Spaulding has ultrarare factory Supe

A moment in time, captured to perfection by noted automotive artist David Snyder. The showroom at Grand Coronets, the most desirable muscle cars of the era, on display and just waiting for someone to

d Spaulding Dodge was the place where dreams became a reality. Chargers, Super Bees, Challengers and home.

were a Top 10 rock group, record a jingle for the radio spots that became synonymous with Mr. Norm and Grand Spaulding Dodge. To build customer loyalty, we started the Mr. Norms Sport Club, and everyo

Heres an example of Dodges ad agency using Mr. Norm and Grand Spaulding Dodge for a national promotion to introduce the new Dodge Demon by dressing Norm up as a demon and photographing him run up and

the knowledge of our sales team, if the customer wanted to add performance items to his vehicle, we made it easy. With our massive inventory of cams, gears, headers, and other items, along with traine

Back in 1968 Mr. Norm created the GSS 440 Dart and Hurst built the entire first run of production cars for Grand Spaulding Dodge. These big block pocket rockets were extremely popular, and proved that

Today, Mr. Norm is still creating exciting specialty performance vehicles. And in a case of role reversal nearly 50 years later, Mr. Norms team is building and offering the new 2015 Hurst Heritage GSS

Here is your chance to relive Muscle Car history

NO BUY YOUR NEW DODGE Call the Mr. Norms Ho Weve got em, c Factory stock and Mr. Norms Dodge Giant inventory of Challenger Supercharaged 5.7 and 6.4 He We can install Mr. Norm packages a Mr. Norm

OW MR. NORM E FROM otline 760 6126365 come n get em All vehicles delivered through Bosak Performance by Mr. Norm Broker es and Rams for immediate delivery. r and Charger RTs and SRT8s emi Challen

THIRD TIMES It Took Three Rams to Find Happiness Story and Photos By Steve Temple To say that this Ram is imposing would be an understatement. And while it may look like a show truck, in reality it w

S THE CHARM

P eople can change. Especially after seeing the error of their ways. So surely a gasoline guzzler can find a new life as a diesel enthusiast. Just ask Kim Schwindt. While Kim is a true believer when

worst enemy, he confesses. Ten years and five fabrication shops later the conversion was still was not done. Much poorer for his wellmeaning efforts, he suddenly had an epiphany, a bolt of insight I b

Burly front and rear suspensions are securely attached with four link tubular bars with adjustable Heim joints. As clean as the Ram is, the telltale signs of muddy off road exploits can be seen from b

The Ram, to quote a popular saying from the 80s, is pure macho. Its big, its bold and more than ready to go mix it up on the trail or in the rocks.

A set of King 2.5 coil overs sticks up through the LineX coated cargo bed And also out back is MBRPs The wheels were powderfiveinch exhaust with an coated black, along with RBP tip. the bumpers, whic

Glove soft Katzkin custom leather and Suedeskin seat covers provide comfort while tackling off road challenges. Plus, theyre good looking 6.5 inchers in the rear. To protect his investment, theres a

Coming or going, this Ram is really handsome. But its far more than a pretty face, and gets regular off road and rock crawling workouts. However, unlike other four wheelers that are rode hard and put

Charter Sponsors Bosak Motors 3111 W. Lincoln Hwy.,Rt. 30 Merrillville, IN 46410 8885071403, ask for Mr. J Crystal Chrysler Jeep Dodge Ram 1005 S. Suncoast Blvd. Homosassa, FL 34448 3525632277 Steve

THRILLS, NOT FRILLS Call Today For a Dealer Near You 888.445.5226 USCATERHAM.com Superformance LLC 6 Autry Irvine CA 92618 superformance.com uscaterham.com 9499001950

MAKE YOUR CAR A PART OF MR. NORMS HISTORY RACERS NET FOR THE MR. NORMS KENNE BELL 2.8L SUPERCHARGER KIT IS 6995.00 PLUS SHIPPING ADD 300.00 FOR LIQUID COOLED 600.00 FOR POLISHED KIT Note No disc

MR. NORMS KENNE BELL SUPERCHARGERS

CALL MR. NORMS AT 8137896179 FOR MORE INFORMATION OR TO ORDER THE MR. NORMS KENNE BELL SUPERCHARGER

Photographe Spotlight on Veronica Marie Photography Story by Howard Benjamin Photos by Veronica Marie Veronica Marie considers herself an amateur, but her photography tells another story. This photo

ers Showcase

M ost of us who like cars also enjoy taking photos of them. Whether the cars belong to us or not doesnt really matter. And whether we have any formal or informal training in photography doesnt matter

Shot way up in the stands, Veronica Marie catches Doug Kalitta in the Mac Tools Top Fuel Dragster warming the hides in preparation for his next three second run at the NHRA Winternationals in Pomona.

1965 Plymouth Belvedere Super Stock on display at a car show looks period perfect, right down to the painted steelies. But make no mistake, this dual quad Hemi powered sedan is ready for some hot pass

different camera angles, exposures and perspectives. By taking this approach, the end result is photography thats unique, and anything but cookiecutter in appearance. Among the myriad of automotive ev

Veronica Marie captured these Charger Funny Cars ready to do battle at the Winternationals just after completing their burnouts. In the near lane Matt Hagen is at the controls of the new Rocky and Mop

Echoing the nostalgic theme of this 1971 Mustang Funny Car, Veronica Marie photographed it in black and white. Many photographers were still shooting in this medium back then, and this photo looks lik

Plum Crazy 1964 Dodge 330 runs a Hilborn injected 426 Hemi was photographed by Veronica Marie at a car show. A wolf in wolfs clothing, it may be street legal, but its on the ragged edge. This 1968 Ca

Bright yellow mid 1930s Willys 77 Gasser backing up in preparation for a run at the Bakersfield March Meet. Notice how crisp the photo is, the excellent color and the sharpness of the detail, all hall

Radically altered 1964 Barracuda running in AGas heating the hides. Somehow, satin black seems to fit the image of this car perfectly. Another Hilborn injected Mopar, this one a 1967 Plymouth GTX wit

Blown and injected Studebaker Starlight Coupe ready to make another pass. The build quality is this car is spectacular. Its a tough competitor in AGas that could also stop em in their tracks at any ca

1965 GTO staged next to midyear Vette, ready and waiting for the starter to click the button and set the tree in motion. This photo captures the tension of the moment perfectly. Post war Anglia stage

Colorful 1957 Chevy with radical repop Pro Mod style body ready to do battle against a more traditional 56 Bel Air. Note that the wrinkle walls on both cars show that the green blub has just lit on th

SECOND IN THE LIMTED EDITION SERIES Like the Mr. Norms 50th Anniversary GSS Challenger, the GSS Hall of Fame is a Limited Edition. Only 50 Serial Numbered Vehicles will be built. The Hall of Fame is

MR. NORMS GSS HALL OF FAME EDITION INCLUDES THE FOLLOWING EQUIPMENT EXTERIOR Mr. Norms GSS Tip of the Spear Split Side Stripes Mr. Norms GSS Hood Graphic Mr. Norms GSS 1971 Hemi Challenger

Shown with Optional Super Stock Hood and Speedway Front Splitter w Adjustable Heim Joints CHASSIS Note On cars equipped with Self Leveling or Nivomat rear shocks will need to be replaced with

MR. NORMS GSS HALL OF FAME EDITION CHALLENGER OFFERS YOUR CHOICE OF THREE WHEEL FINISHES Milanni Gloss Black Mirror Machined Face Standard Milanni Satin Black Standard Milanni Phantom Chrome Option

MR. NORMS GSS HALL OF FAME OPTIONS MR. NORMS KENNE BELL SUPERCHARGER FOR 2008 2014 5.7, 6.1, 6.4 HEMI ENGINES 2.8L TWIN SCREW SUPERCHARGER POLISHED LIQUID COOLED SHOWN IN PHOTOS CHOICES MR. NOR

SPEEDWAY FRONT SPLITTER W FUNCTIONAL HEIM JOINTS MR. NORMS GSS BILLET ALUMINUM STRUT TOWER BRACE MR. NORMS SIGNATURE CARBON FIBER SHOCK TOWER COVERS MR. NORMS SIGNATURE CARBON FIBER FUSE BOX CO

August 15 16 2015 n th wi ar is c before July 115 to be eligible to win this 1966 Plymouth Barracuda preregister your 1990 or older Mopar Engine blow 5050 draws Door prizes Silent auction Spectato

5 es Clinic istration prize is a 1966 Plymouth Barracuda, draw for a ar Money, engine blows each day, 5050 draws each day Over 1,600 Mopars expected

Womens World Necklaces like these pistons and turbochargers are the perfect accessory for a gearhead girl. Diamonds Are a Girls Best Friend...So You Think W By Linda Mandalas hen we think about e

A custom interior in your car is a logical step in the personalization process. This Hurst logo Katzkin leather interior is anything but ordinary. It features a variety of leathers and colors in its c

Bling for your favorite car is as easy as finding what you like and, where you want to put it, peel back the double face tape and viola, youre done This Chrysler emblem had rows of Swarovski elements

ABOVE Chrome plated wheels like these Hurst Stunners with custom painted fill in the spokes is the kind of jewelry that will definitely get you and your favorite car noticed. TOP RIGHT This Cuda style

SEMA Show Special, Part I NOVEMBER DECEMBER 2014 Bonneville Record Breakers Without Breaking the Bank

YOUR SOURCE FOR The Latest Specialty Component Vehicles CuttingEdge Design and Technology Tech Tips HowTo Installs Road Trips In Radical Rides Show And Event Coverage Engine And Drivetrain Fe

West Coas A wide range of Mopars were displayed on the packed show field, including these beautifully restored wing cars.

st Report A SoCal Mopar Tradition Story and Photos by Larry Weiner CHRYSLER SPRING FLING

S pring in Southern California signals that its time once again for annual Chrysler Spring Fling Show, one of the most anticipated Mopar events of the season. Held at the picturesque Woodley Park in

This Mopar enthusiast built a matched pair of Challenger convertibles, one a 1970 and the other a late model. Painted the same color, they made a great visual statement about how the original and new

ler Airflow was strapped to a trailer. An excellent restoration candidate, it was the essence of a true barn find and was looking for a new home. Aisle after aisle of goodies and long forgotten automo

2015 Mr. Norms GSS Hall of Fame Edition Challenger was displayed in the Chrysler Power Exhibit on the Manufacturers Midway. A trio of Mopar ABodies lead off the cars in this isle. They include a 1969

a full menu. No ordinary drive in, this particular Bobs Big Boy has long been an icon in the area. It attracts a big crowd every Friday night that includes a wide range of hot rods, muscle cars and on

No Mopar show would be complete without some Hemi cars on display and Spring Fling didnt disappoint. This Vitamin C 1970 Hemi Cuda was restored to perfection and looked better than show room new. the

INTRODUCING MR. NORMS HEAVY DUTY PADDED FENDER COVERS FITS ALL 2008 2015 DODGE CHALLENGERS 360 Degrees of Padded Protection The Racers Net for the Mr. Norms Challenger Heavy Duty Fender Covers is o

MR. NORMS HEAVY DUTY PADDED FRONT FENDER PROTECTION COVERS ALSO AVAILABLE FOR THE FOLLOWING MOPARS COVERS TO FIT THE FOLLOWING DODGE, PLYMOUTH AND CHRYSLER VEHICLES MODERN DODGE AND CHRYSLER 2008 201

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C A R L I S L E C H R Y S L E R NAT I O NA L S Are you ready to participate in an automotive event like no other Starting on July 10th, 2015, Carlisle Events hosts the Carlisle Chrysler Nationals, a s

All the News Mopar Madness to Invade Carlisle Fairgrounds CARLISLE CHRSLER NATIONALS IS THE PLACE TO BE Meet Legendary Drivers, See Cool Cars and Historic Milestone Displays here are 13 shows on the a

s You Can Use keeps the fun going into the night with the Autocross Real Street Shootout. In between, attendees will turn back the clock to 1955 for the Forward Look Reunion. This display features ca

addition, Barry Washington of the TA Registry and Jeff Bangert of the Cuda Registry will do several open discussions with QA throughout the weekend. The other cool feature is a 20 year look back at th

Beckman Seizes Second Win of Season at Topeka Sixth Victory in Eight Events for 2015 Dodge Charger RT Story and Photos Courtesy of FCA Communications oparpowered Don Schumacher Racing DSR driver Jack

All of us at Mopar would like to congratulate Jack Beckman on the win in Topeka, said Pietro Gorlier, President and CEO Mopar Brand Service, Parts and Customer Care, FCA. Were very pleased to see the

Mopar Wins at NHRA Summernationals Hagan Funny Car National Title Win Story and Photos Courtesy of FCA Communications I t was a hard fought third national title win of the year and a return to champ

with the new body. A lot of time, investment and hard work went into designing and building a fantastic new 2015 Mopar Dodge Charger RT Funny Car, and to see it win its seventh national title in just

leaders 6.499214.14. Local favorite Alan Prusiensky 6.643209.95, in only his third Pro Stock class start Gainesville and Atlanta, earned his very first round win when his 14th seed Dodge Avenger was f

WE MOURN THE PASSING OF THE FATHER OF THE 426 HEMI By Dale Jewett Text and Photo Courtesy of FCA Communications Every fan of HEMI power and performance on the street and race tracks has lost a friend

He was a founding member of the Ramchargers, a group of Chrysler engineers who were thrilled by the growing sport of drag racing and used their skills to boost the companys performance image

Insurance Coverages Available

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Buy a 20 raffle ticket and a chance for you to 20th Anniversary MKIII By Powered by 20 Raffle Ticket Drawing is June 27, 2015 At The London Cobra Show in London, Ohio Purchase ticket by scanning QR

But Wait Th THE MIRACLE OF M Welcome to the Second Go Story by Howard Benjamin Photos Courtesy FCA US Communications and Mr. Norms Archives

heres More MODERN MUSCLE olden Age of Performance Breaking the automotive performance barrier, the most powerful car in America is the 707 horsepower Dodge Challenger Hellcat. Its a perfect example

W hile it may be hard for young enthusiasts to believe, back in the 1950s, vehicle emissions and CARB Certifications were not the hot button topics they are today. In fact, the word eco was about six

process, eliminating the road draft tube, which had allowed the blowby to exit the engine into the atmosphere. But the PCV Valve was only a hint of what was on the horizon. By the latter part of the d

The horsepower wars were raging in 1964. Dodges first salvo early in the year was the Ramcharger 426 Max Wedge. This brochure was available from dealers and provided indepth information on these high

ABOVE The Max Wedge was followed just a few months later by the debut of the 426 Hemi. With its free breathing cylinder heads, it dominated NASCAR beginning at the Daytona 500, and then did the same i

The Dodge Charger Daytona, powered by the mighty 426 Hemi was the undisputed NASCAR Champion in 1970. The race cars inspired the creation of street versions of the Charger Daytona and in 1970 the Plym

426 Ramcharger Max Wedge with dual quads produced 425 horsepower. This was a cutting edge drag racing engine in early 1964 and the Ford 428 Super Cobra Jet could be chosen with a simple stroke of the

In late spring of 1964, Dodge released the 426 Hemi, which was also rated at 425 horsepower. This is the same engine that was in Mr. Norms 1964 Dodge Super Stock in photo 4B. Just as in NASCAR, the ne

plied here. Just because performance fell off precipitously in the 1970s due to government mandates, and many forecast that it was the end when it came to new high performance vehicles, they were prov

In 1969, Dodge and Plymouth released the 440 Six Pack in the Super Bee and Road Runner. This magazine ad for the Road Runner may feature psychedelic art that was popular during the era, but the perfor

The Dodge Viper ACR is a direct descendent of the IMSA TUDOR United SportsCar Championship winning Viper SRT GTSR. Like the legendary Dodge Charger Daytona and Plymouth Superbird from First Golden Age

Most Powerful, Biggest, Baddest, Best Looki Kenne Bell combines size, efficiency, lower parasitic losses an BILLET 4x6 ROTOR TWIN SCREW COOLER OPERATION No manifold or intercooler covers to hide hea

SUPERCHARGER KITS ing, Highest HP Potential . . . . and COOLEST nd Liquid Cooling optional for more HP and greater potential 0810 6.1, 5.7 MAMMOTH 2.8 POLISHED 1114 6.4 MAMMOTH 2.8 BLACK Patented

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